Eric's Corner

For my final social media marketing project, I analyzed the New York Yankees’ social media strategy across Facebook, X, Instagram, and LinkedIn. The Yankees have a strong online presence with millions of followers and consistently post game highlights, player updates, and community content that keeps fans engaged. Their best-performing posts are exciting game moments and player milestones, while promotional content tends to receive less interaction.

Although the Yankees are already a leader in sports marketing, I recommended increasing behind-the-scenes videos, fan polls, and user-generated content to build even stronger relationships with younger audiences. I also created two customer personas, developed an email campaign focused on exclusive fan rewards, and recommended using SEO keywords like New York Yankees and MLB Baseball to improve online visibility. This project showed how even successful brands can continue to grow by adapting their social media strategy to better connect with their audience.